Stephen Conroy Censorship Poster (in the tradition of Shepard Fairey)

If you’re from Australia, you’ve probably heard about Senator Stephen Conroy’s proposed censorship of the internet via an ISP-level filter with a secret blacklist.

Senator Conroy’s proposed filter has been attacked by tech giants such as Google, Yahoo, Microsoft and Telstra as well as the US ambassador to Australia and the US State Department.

It seems that the majority of Australians are opposed to the filter too – an SMH.com.au poll revealed that 96% of over 45,000 votes cast were against the proposal.

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Valiant Hire’s Facebook page url is. Take a look at this half-page ad in my local paper, the Wentworth Courier:

Are your offline marketing urls too long?

Here’s a close-up:

Are your offline marketing urls too long?

Wow, check out the Facebook page url. Does Valiant Hire seriously think anyone is going to type that into their browser?

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What is a favicon?

A favicon is short for favourites icon.

It’s a little square icon that appears in the browser’s address bar and on the tabs. You can see my yellow and black favicon for flavius.tv below:

Your favicon appears in the address bar and tab of your browser, as well as in your bookmarks

Your favicon will appear in the browser's address bar and tab (both shown above).

Your site’s favicon will also appear in the browser’s bookmarks / favourites menu if someone has bookmarked your site.

Benefits of favicons

A favicon is important because it makes your site look more professional.

It also helps people find your site quickly when they have a bunch of tabs open, or when they’re scanning through their bookmarks.

Without further ado, let’s see how to create a favicon for your site.

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Take the following scenario.

You publish a post on your blog. It gets syndicated via your Feedburner feed. Some of your thousands of subscribers start reading the post in their RSS readers, such as Google Reader or Netvibes.

Then you realise that you made a typo in your post that your spell-checker didn’t pick up! You left the letter “e” off the word “plane” and wrote “plan” instead. Since “plan” is a word, it made it through the spell-check. And your tired eyes didn’t pick up the mistake either.

You log back in to WordPress, fix the typo and republish the post. All’s well and good – or is it?

Your Feedburner feed – with its thousands of subscribers – is still showing the original post with the typo!

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Why (& How) You Should Change Your Category Page URLs In WordPress

April 5, 2010

When you start creating categories in WordPress, you will get urls like this: www.example.com/category/bonsai www.example.com/category/midgets I don’t know what kind of blog uses the categories “bonsai” and “midgets” but you get the idea. Maybe a blog about Arundhati Roy’s book The God of Small Things. The point I’m trying to make is that WordPress uses [...]

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Why You Should Have A Professional Email Address

April 5, 2010

So many times, I see small business people who unwittingly tarnish their image by handing out business cards with free webmail addresses such as: bob_the_tree_surgeon@gmail.com bob_the_tree_surgeon@hotmail.com If you want to convey professionalism, why would you use the same email service that high school kids use? The same email addresses you see all over MySpace? I [...]

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How To Add Your Site To Google Webmaster Tools

April 3, 2010

This tutorial will show you how to add your site to Google Webmaster Tools. In future articles, I’ll show you how to use Google Webmaster Tools as well as some of the benefits. Rest assured, however, that if you plan to get any SEO traffic at all to your site, you’ll be better off by [...]

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How To Get SEO-Friendly URLs In WordPress

March 27, 2010

This tutorial shows you how to get SEO-friendly urls in WordPress. Log into your WordPress admin area Click “Permalinks” in the left-hand side menu (it’s under “Settings”) You’ll be taken to the Permalinks page On the Permalinks page, select the “Custom Structure” option Next to where it says “Custom Structure”, paste in this code: /%postname%/ [...]

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Omniture Discover Totals And Percentages Are Incorrect For Filters

March 19, 2010

For those of you who use Omniture’s Discover product, you need to really watch like a hawk the totals and percentages it displays after you filter your reports. For example, here’s a page impressions (PI) report which shows 82,269 PIs. Because this is an unfiltered report, it includes all page types – article pages, category [...]

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How To Set Up MyBrand On Feedburner

March 16, 2010

If you have no idea what a Feedburner feed is, you may want to read this article which shows you how to track your RSS subscribers using the free Feedburner service. Today, we’re going to take a standard Feedburner feed, such as http://feeds.feedburner.com/flaviustv and move it to our own domain, so we end up with [...]

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